How to Prove Marketing ROI in the Food & Beverage Industry. Episode 1: Positioning

The first episode of the series is titled "Positioning — The Foundation of ROI Starts Here". In this inaugural episode, Pablo Turletti emphasizes that every high-impact campaign originates with positioning. He explains that if a brand does not stand for something clear and relevant in the customer's mind, all other efforts can fall short. Positioning is defined as how a product enters the customer's mind and wallet, and the episode explores how smart positioning fuels real marketing ROI.